This is kind of a continuation from my “Tapping Your Network” idea. Maybe not a continuation but more of a similar app with a different use.
A couple of weeks ago someone added me on Linked-In. I knew that I had heard their name and seen their face but could not remember if I was following them on Twitter or read their blog often. I was totally blanking on where i had seen him and what kind of connection I had with him.
What if we had an app that let us search through our network and see what kind of connection we had with a specific person. For example, I could have searched his name and this app would pull up any emails we had corresponded, any networks I was following him on, and when I had tweeted at him, re-tweeted him or sent a direct message.
What an easy way to efficiently network online.
I work in PR and most of what I do deals with who I know, the information they are sharing and the stories I am trying to help brands tell. I love social media and I am constantly connecting with bloggers and journalists and finding new people to connect with.
Because of this I follow twelve-hundred people on Twitter, have over seven-hundred Facebook friends, follow over two-hundred blogs on Tumblr and my Google reader combined and have a massive gmail address book.
Still, sometimes I find myself sitting here trying to figure out if I know anyone that lives in LA or New York or Washington DC. I am racking my brain to remember which of my friends has a newborn or a five year old or a teenager.
Where is this idea going?
There is an app for that.
Why don’t we have an app that pulls all of our social networks together and we can filter through our networks by the information that we are looking for.
Last year I read a book by Abbie Hoffman (I feel like saying that is a little controversial) but whatever. The man was a PR genius. He was pulling media stunts and pitching press in some of the most innovative ways. Sure he was controversial, got arrested, got a bunch of plastic surgery and eventually killed himself. But we aren’t going to focus on that today.
Instead, we are going to focus on his PR stunts. I have always had this idea to re-make some of the classic books through PR stunts. What if a brand threw two-thousand flowers from the top of a building in the middle of New York? People would talk about it—no question.
A while ago I saw an example of someone handing out pie on the sidewalks. How genius is that? Walking down the street in New York and someone is offering you free pie served up togo. It brought me back to the times Abbie Hoffman handed out pamphlets with random inspirational sayings.
Go pick up some Abbie Hoffman and some Jack Kerouac and find the PR ideas hidden deep inside of those stories.
There are many services that a Start-up needs that most really can’t afford. Most start-ups can’t afford a team of marketers and publicists. Many start-ups need more engineers on the payroll than they can afford. Which is why start-ups have been turning to freelancers time and time again. Let’s face it…freelancers can be pretty expensive.
Imagine an agency that took on full-time professionals and then took assignments from multiple start-ups and offered efficient pricing. As a start-up you could hire a engineer for $2k a month but that engineer would work for 5 start-ups at the same time. It sounds like it wouldn’t be efficient because the engineer would stay pretty busy. However, if you only had minimal work for them anyways it could work out pretty good.
There are some kinks to work out for sure. But still? My amazing idea of the day.